"Some Superheroes Leave Their Capes Behind for Us to Wear"
Inspired by Phinley’s light, we’re on a mission to help finish her fight —
and continue the movement through the
“Round Up for Rally” campaign.
It’s as Easy as 1, 2, 3
Add a “Round Up for Rally” donation line to your checkout or POS system.
When customers say “yes,” their purchase total rounds up to the nearest dollar —
and that spare change becomes a donation that fuels childhood cancer research.
1. Add “Round Up for Rally” to Your Checkout
Add a “Round Up for Rally” donation line to your checkout or POS system.
When customers say “yes,” their purchase total rounds up $1 dollar —
and that becomes a donation that fuels childhood cancer research
2. Track & Report Monthly
Each month, you’ll receive a reminder to share your total raised.
Reporting takes less than 2 minutes — and we’ll handle the rest.
3. Celebrate Your Impact
You’ll receive your “Proud Round Up Partner” badge, social media shoutouts,
and stories showing how your donations are changing lives..
Every cent funds vital pediatric cancer research and supports the families behind these brave little heroes.
Why We Rally?
Because every child deserves more than 4% of hope.
We rally for the kids who fight, the families who endure,
and the research that can change everything.
93¢ of every dollar goes directly to research and family support
That means your round-up donations reach real families, not admin overhead, every penny has purpose.
Over $40.5 million funded in pediatric cancer research since 2005
Those grants have led to groundbreaking trials and life-saving treatment options for children who had no hope before.
More than 95% of childhood cancer survivors face chronic health issues from outdated treatments
Our goal is to change that by supporting modern, safer, more effective therapies built for children.
Most pediatric cancer drugs were developed before 1980
These brave kids are fighting with medicine older than their parents. Together, we can fund the future they deserve.
FAQs
Answering Your Questions About How We Help and How You Can Contribute
How does Round Up for Rally raise funds?
We collaborate with businesses to allow customers to round up their purchase total at checkout.
How are the funds distributed to the projects?
Funds are allocated based on urgency and impact, with detailed reports provided annually.
Can donors choose which projects they support?
Yes, donors can specify their funding preferences during the donation process or in targeted campaigns.
Are donations to Round Up for Rally tax-deductible?
Yes, all donations to Round Up for Rally are tax-deductible. Donors receive a receipt for their contribution, which can be used for tax purposes.
How can I volunteer with Round Up for Rally?
Visit our website to find various opportunities ranging from community projects to event organization.
Does Round Up for Rally operate internationally?
Currently, our primary focus is domestically, but we support specific international projects through partnerships.
Our Community of Heroes
Every local business that rounds up, donates, or walks with us is part of this story.
Join local businesses across the Gulf Coast rounding up spare change to change lives.
100% of your donation funds pediatric cancer research through Rally Foundation. Every dollar helps close the gap and gives children like Phinley a fighting chance.
You’ll receive:
• A custom Rally QR code poster
• Donation signage & partner badge
• Monthly reminder & impact report
Walk, run, or volunteer at the Phinley’s Light Superhero Walk on March 7, 2025.
Every step honors Phinley’s light and brings hope to families still fighting.
Resource for our Rally families
Surviving to Thriving: Living Your Best Life with a Hospitalized Child
A concise and compassionate guide to navigating your child’s hospitalization. Filled with heartfelt tips, tricks, and hacks this book will help to sustain families and children throughout this complex and difficult time. In a simple and readable format this guide offers hope and concrete strategies for steering through the hospital maze.
Written by someone who not only has experience in pediatric social work but who learned first hand the pain and grueling challenges of long-term hospitalization with her child.